If there’s one thing you can’t accuse marketers of, it’s believing in their own solutions.
At least that’s what this infographic study from San Francisco agency Heat suggests. They recently compiled this sobering overview of how we, the advertising/marketing professionals, use social media in comparison to the general population, AKA, the people we’re supposed to be talking to.
The general consensus? We’re way more into it than anyone else. In just about every category and platform, our usage and engagement levels are several times higher than that of the typical consumer.
A few particularly glaring gaps include the number of people on Instagram (53% of ad peeps vs. just 6% general population) and Pinterest (57% vs. 11%), as well as the amount of users following brands on Twitter (92% vs 33%).
You could certainly read into these numbers and be alarmed. However, it also makes sense in a way – it’s part of our job to be early adaptors and get on board with emerging platforms and apps before they hit critical mass.
Oh, and it turns out that Don Draper types are more likely to get bombed at parties and hook up with coworkers…but we all suspected that one, didn’t we?
