Mar
31
This print series from McCann Worldgroup in Bangkok (let the jokes begin) actually shocked me a little. I’m not exactly faint-hearted, but the illustration of jumbo vegetables covered in secretion – or is that sweat? sweet golly… – actually made me do a triple/quadruple/quintuple take. Let me do a quick recap in case you didn’t …
Mar
29
In the same way that I become an avid enthusiast of the 200-meter butterstyle swim during the summer Olympics, I transform into a hardcore college basketball fan every year for a week or two. It’s hard not to – the passion, the emotion, the raw energy…it’s simply infectious. And I’m not alone. All kinds of …
Mar
28
All the creative experts will tell you the same thing – “the best ideas can be described in just a few words” This certainly rings true for DDB’s print series for Adorama. Life doesn’t stop for pictures, so you better have a fast camera. Witty concept, simple execution and a clear connection to the product. …
Mar
27
Here’s a post I wrote for the Canadian Marketing Association about taking on new challenges and taming the fear monster (or, as Seth Godin says, your “lizard brain”). I’ve got to say, this dorky blog has been a decent investment – lots of opportunities and experiences have already come from it during my first several …
Mar
25
“Executive Search Dating – Precision matchmaking” Agency: Rethink Communications – Vancouver CDs: Ian Grais, Chris Staples AD: Joel Arbez Copywriter: David Giovando Photography: Clinton Hussey
Mar
24
a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased. The buyer wonders whether the right choice has been made. – marketinginformationcentre.ca/ in Festinger’s theory, a state of tension created when there are conflicts between an individual’s behaviour and beliefs, or between two …
Mar
23
I just read an interesting article from my friend Ross Simmonds over at his blog , where he discussed the latest hot-button PR issue: Nestle’s “Killer” Kit-Kats. If you haven’t seen the Greenpeace video that has gone viral and sparked this whole craze, enjoy: The public outcry on Facebook, Twitter, et al. started shortly afterward. …
Mar
22
To promote the new Pompeii exhibit in New Zealand’s National Museum, the baggage conveyor belt at Wellington Airport was turned into lava, seeping around the entire carousel. Spicy! Agency: TBWA\Tequila, Auckland ECD: Andy Blood CD: Guy Roberts AD: Tamryn Kerr Copywriter: Michael Goldthorpe
Mar
20
I always like to showcase great work from Canadian agencies when I stumble across it. This a cool ambient piece for a karate school in Toronto – done by Extreme Group out in t-dot. They also did an amazing anti-smoking campaign for Nova Scotia Health Promotion & Protection (see below). It featured the guys from …
Mar
19
I’ve hit my first real milestone – 100 posts! To celebrate this meaningless anniversary, I’ll share a throwback ad - TBWA’s classic “Think Different” spot for Apple. It’s a wonderful showcase for the kind of long-form writing that isn’t so common in TV spots nowadays. Even 28 years after originally airing, it still holds true …