Keeping with international work from McCann, here’s a print campaign I stumbled upon today. It’s an oldie (2007), but a goodie; one of those stop-you-in-your-tracks, “wow” ads that you want to forward to friends.
The copy reads: “Life goes on. Drive carefully.”
Wow-wow-wee-wah.
Agency: McCann Erickson, Romania
- Client: NGO Eptisa Romania
- CDs: Adrian Botan & Alexandru Dumitrescu
- AD: Andrei Tripsa
- Copywriter: Constantin Milu
