Monthly Archive: May 2010

May
30

Beautiful Bees

This is a stunningly gorgeous spot from the offices of McKinney for client Sherwin-WIlliams. It’s like an animated pollinated orgy for the eyes. Really catchy song on there too (anyone know what it’s called?) – or at least it’s catchy right now because I’ve only watched the spot a couple of times. I’m sure it will quickly …

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May
27

Hip Hop Hamsters

I’ve said it before and I’ll say it again – you can’t effing miss with animals acting like humans. I don’t care what you’re selling. I’ll take seven of them. I dare you to find a connection between ghetto hamsters and this vehicle. I also dare you to ask me if I care. Agency: David …

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May
26

A-C-R-O-N-Y-M-S B-L-O-W

This guy loves acronyms

Acronyms are stupid. And if you use them, I’m pretty sure you’re stupid too. …that’s not fair. If you use them to memorize a bunch of things, like the countries Napolean invaded or something ridiculous like that, then I get it. But if you, in the hopeless attempt to come across as more profound than …

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May
24

Goodbye to ‘Get A Mac’

The time has come – Apple has ended its wildly successful ‘Get A Mac’ (TBWA\Media Arts Lab) campaign after 3 years and countless brilliantly written spots. Our favourite compu-duo has been absent from the air for a while now, and Apple just yanked the ads off their website. Whether you love or hate Macs, you’d have …

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May
23

Think about it

Confession time. I just spent the last 15 minutes writing a post that drawed comparisons between the TV show Lost and great marketing tactics. It sucked. So I deleted it and wrote this. Here’s the point – you should never just go through the motions. I wanted to make a post and I’m excited about …

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May
22

Write the Future (Just Roo-It)

Here’s a beautiful Nike piece from W+K that’s getting rave reviews on the blogosphere. It plays off of the upcoming World Cup tournament and the potential for each and every player to claim their place in soccer history. Unless of course they play in North America – in which case they will continue to be …

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May
20

Monkey business

FNPF_cannesoutdoor

In an attempt to raise awareness about orangutan captivity conditions – because this is clearly important… god, I hate hippies -  The Friends of The National Parks Foundation (FNPF) teamed up with Y&R’s Jakarta division in Indonesia to create this intriguing ambient piece. They took an abandoned cage-like structure on the median of a major highway and …

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May
18

Passion vs. Success

Here’s your choice: 1) Do what you love – but when judged objectively from a skill and efficiency perspective, you’re only OK at this task. In essence, you are mediocre at your dream. 2) Do something you like – but you absolutely excel at this task. Your accomplishments and value to others is exponentially greater. …

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May
17

Antisocial Media

Social media. Social media. Social media. Social media is like Brett Favre. We know he’s important and we genuinely like him. But sweet merciful Moses, if one more announcer devotes an entire Monday night broadcast to dissecting his brilliance, we’re going to rip off our fingernails and jam them into our retinas. I say it’s …

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May
16

Digging deep

Back in March, I saw Seth Godin speak at the Art of Marketing conference in Toronto. He was awesome. Incredibly engaging, super intelligent, and unbelievably insightful. So I sent him an email. I asked him if he had any words of wisdom for a young starry-eyed marketer trying to break into the game. His response was simple: …

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