Here’s a swell direct marketing idea from ADT. They constructed this elastic-loaded folded box and slipped it under people’s doors. When it popped out on the other side, the elastics did something (sorry folks, I’m not an engineer) and the box blossomed into its natural form, giving the illusion that somebody must have come inside …
Monthly Archive: September 2010
Sep
29
Bears and panthers are scary
In this Leo Burnett series for the new Fiat Black Jack, terrifying beasts hide inside of cuddly uniforms before escaping and presumably mauling everything in sight. Copy reads: “Reveal your dark side.” Because nothing says badass like driving a little European city car. I actually quite like this vehicle. I’m not exactly a “car guy”, …
Sep
27
Sally Hogshead is good.
How good? So good that I’m having an incredibly difficult time summarizing her accolades in this puny introduction paragraph. She’s a fascinating speaker, award-winning creative, and accomplished author. And I had a chance to talk with her about writing and breaking into the industry. But back to Sally: In her second year of advertising, she …
Sep
26
Marathons blow but this idea doesn’t.
Those whacky Luxembourgers are at it again! Here’s the scoop: instead of going with the traditional marathon sponsorship, phone company Tango decided to purchase 80 street boards along the runners route. On each board, they put the message “GO _______”, each with a different first name from the runners’ registration list. So when Steve, the …
Sep
25
Killer naps
Clever print piece from BBDO Bankgkok for sleepy driving awareness. I think that might be Lil Wayne’s newest tattoo actually. Copy reads: “Sleepiness is stronger than you.” Maybe this will spawn a new trend in haute couture: ultra-high accuracy eye shadow detailing. But every design has to tell a story like this one….maybe a panther …
Sep
23
I don’t like change. I like crying about it.
I just started using the new version of Twitter today. I hate it. It makes me want to shrivel up and cry like the ignorant baby I truly am. The visual design is completely different and operational functionality has been modified by at least 3%. Describing the situation as apocalyptic is no overstatement. A lot …
Sep
22
IKEA makes you feel like a kitten
In the latest IKEA spot from Mother (London), a 100 cats are put inside a dimly lit store to scurry about, presumably defecating everywhere when the camera isn’t watching. Seriously though – they put 100 cats inside a closed IKEA and filmed it. Pretty cool, right? You can also check out the making-of video here. They …
Sep
21
I just love pickles
God, I’ve been waiting so long for an opportunity to reference Snooki in the title of a post. That feels good. Anyway – this is the best written ad I’ve seen in a long time. Too bad nobody will ever read it. It’s a hilarious long-copy spot for McClure’s Pickles by Team Detroit in Dearborn, …
Sep
19
Homeless Polar Bears
This Nissan spot from TBWA tells the story of a homeless polar bear whose habitat has been destroyed by global warming. Maybe Mr. Polar Bear should get a job. We can only assume that buddy was one of the cuddly Coke bears until he started to wrinkle up and lost the spotlight. He’s probably the Lindsay Lohan …






