Anyone in the industry would tell you that the parking ticket thing has been done to death, but I’m a man of the people (the real people) and I don’t give a shit. This is smart advertising (see what I did there?).
In order to promote the versatile parking ability of their compact Smart car, agency Contrapuntobbdo (say that two times fast) placed fake parking fines on poorly parked automobiles around Madrid. The copy on the fictitious fine informed consumers that for just 9000 spanish monopoly dollars, they could get a Smart car and forget about ever having to squeeze into a tight parking spot again.
More importantly, this piece is our newest entry into the Poorly Translated Ad Archive Submission Of The Day, as I’m pretty sure that sign-off line is supposed to read “Fits Anywhere” and not “Fist Anywhere”, which sounds like an abrasive mobile sex app of some sort.
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Previously in Poorly Translated Ad Archive Submissions
Agency: Contrapuntobbdo, Madrid, Spain
CDs: Felix del Valle, Carlos Jorge
AD/Copywriter: Raúl López
