The following is an excerpt from a piece I wrote for the Canadian Marketing Association Blog. You can read the full article + comments here.
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Zuckerburg has taken it just one tab too far.
I was okay with the privacy setting concerns. I was okay with the liberal usage of my personal info for the sake of advertising. I was even okay with their attempt to create a near universal currency – Facebook Credits – that aimed to totally eradicate modern consumerism as we know it.
But this? This is too much.
The recently launched Timeline layout takes your entire Facebook history and organizes it into a neat, easy-to-creep chronological history. With just a couple clicks, visitors to your profile can now time warp back to your earliest days online. If you’re a Gen Y’er like myself, that probably means your old back & fourths with high school sweethearts and bickering acquaintances are now instantly viewable by people like, say, your roommates, family members, or perhaps even your boss.
In other words, the apocalypse is here.
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Read the rest here.
