Sure, it’s devastating that the fictional people sending these texts are about to get into car accidents…but what’s worse is that those are 4S iPhones! Those things cost like 8000 dollars! I hope they survive the impact.
For realz though, this is the best “don’t text and drive” campaign I’ve seen. Better than this Foursquare-y print series or this roadside installation (but not as good as this drunk driving one).
Messages read:
“Meeting was great. Will send a summary when I get to the office. Just running over a kid crossing the street. 10 mins.”
“Thanks! I’m on my way with Sarah. Just cutting into the opposite lane and killing Sarah. Start without me.”
“Hi sweetie, food’s in the fridge. When I get home I’ll help you with homework. Now I have to run a red light, hit a truck and leave you orphaned. Kisses from Daddy.”
Agency: Adler Chomsky Grey, Tel Aviv, Israel
ECD: Tal Riven
CD: Ziv Meiri
Copywriter: Aharale Kidron
AD: Julia Smelansky
