This Citroen series from the offices of H-Paris isn’t the best example of execution…it doesn’t rock you to the core – although Lennon & Monroe give it instant intrigue-appeal to those watching.

So why is it great?

Because it’s a powerful idea. Screw retro. Retro is old and that’s why we moved on. Viva la revolution!

Agency: H Paris, France
Art Director: Philippe Rachel
Copywriter: Eric Galmard