Brook

Author's details

Date registered: November 17, 2009

Latest posts

  1. Drinking Our Own Kool-Aid — May 16, 2012
  2. The Wine That Sold Beer — May 15, 2012
  3. Chews & Booze — May 15, 2012
  4. Emotional Rollercoaster — May 9, 2012
  5. Perpetual Abuse — May 7, 2012

Most commented posts

  1. Gym-tan-laundry: GTL, baby.11 comments
  2. Itchin’ to shoot7 comments
  3. I still think they’re kind of annoying7 comments
  4. …and I endorse this message!6 comments
  5. Meat pleasuring6 comments

Author's posts listings

Apr
23

South African Vacuums Eat Dogs

AA-FURNISHERS-BLOSSOM

Well, I suppose I do want a really powerful dust buster but…wait a minute…is that Comic Sans? Awesome! Seriously though, let’s all take a second to visualize the exact scene that this advertisement implies: a small Yorkie pup being vortex-sucked through a plastic nozzle into a compact dirt tray. Totes adoreable, aint it? Dogs like small …

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Apr
19

These Korean BBQ Ads Are F*CKING BANANAS

Korean-BBQ-House-_tongue_tokuchan

Product benefit? Screw it! Positioning strategy? EFF THAT! This is awesome. Why does that sheep have fangs? Do Koreans eat sheep? Why didn’t anyone tell me this? How gamey is it? WHAT’S GOING ON!?!?!?!?!? They seem to have borrowed their philosophy from one of my favourite abstract ad categories – fashionvertising.

Apr
18

Panhandling Pines

oroverdetree1jpg

Yeah? Well, maybe you should get a job. You dopey poplar. Ever think of that? You piece of crud? Put down the maple syrup and clean yourself up a bit. GAWD! You disgust me! Ogilvy did this in Argentina for a some hippy group that presumably supports the rainforest. I like its little wood fingers. …

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Apr
17

Articulating The Digital World To Your Mother

logos

*********** The following post was originally written for the FUSE Marketing Group Blog. You can view the original + comments here. *********** My mother doesn’t have Facebook. It’s an admirable quality. She’s aware of its social gravitas and basic functionality, but she’d sooner frame a photo than tag it. That’s the kind of person she …

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Apr
16

Here’s a display ad that doesn’t blow

Smallest store in the World

This is how you do a big box ad. To promote their smart home solutions for urban dwellers in small spaces, IKEA designed their smallest “store” ever: a pixel-by-pixel display ad that uses mouse-over window shopping & a direct push to e-commerce. It’s really fucking cool. It works because people love to visually browse through …

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Apr
12

This is awesome.

Apr
10

How long do you have to look at these before you see something?

land rover sameness 2

And does it make any sense? Not really. Apparently there’s a campfire in the first one. I think it looks like a medieval cannon. Whatevs. What’s the connection with “Defender” exactly? I can’t figure it out. Blah blah nature blah blah. Meanwhile, Land Rovers are, in reality, expertly tuned enviro-terrorist monster machines. Not that I care.

Apr
09

Take that you pretentious Belgian pricks!

stellanewcastle1

Actually, I quite like Stella. But this is funny. I know the high-flutin’ positioning has always been part and parcel of their premium brand, but the no-frills approach will always win out with men. We simple. Like brew. Hate douchebaggery. Newcastle got it right.

Apr
04

The Art Of Vintage Advertising

Newsweek_MadMenCover12

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * The following post was originally produced for the FUSE Marketing Group blog. You can view the original + comments here. * * * * * * …

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Apr
03

The Newest Skittles Campaign Is Unreal

Especially the fructose puss octo-doctor. Seriously, how funny was that? This IS the best digital campaign in (the Canadian) market right now. Wanna know why? Any guesses? Because it’s TV. Yes, you’re watching it on YouTube and they ask you to lift your finger so they can check off the “engagement” and “interactive” check boxes …

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