Date registered: November 17, 2009
Apr
23
Well, I suppose I do want a really powerful dust buster but…wait a minute…is that Comic Sans? Awesome! Seriously though, let’s all take a second to visualize the exact scene that this advertisement implies: a small Yorkie pup being vortex-sucked through a plastic nozzle into a compact dirt tray. Totes adoreable, aint it? Dogs like small …
Apr
19
Product benefit? Screw it! Positioning strategy? EFF THAT! This is awesome. Why does that sheep have fangs? Do Koreans eat sheep? Why didn’t anyone tell me this? How gamey is it? WHAT’S GOING ON!?!?!?!?!? They seem to have borrowed their philosophy from one of my favourite abstract ad categories – fashionvertising.
Apr
18
Yeah? Well, maybe you should get a job. You dopey poplar. Ever think of that? You piece of crud? Put down the maple syrup and clean yourself up a bit. GAWD! You disgust me! Ogilvy did this in Argentina for a some hippy group that presumably supports the rainforest. I like its little wood fingers. …
Apr
17
*********** The following post was originally written for the FUSE Marketing Group Blog. You can view the original + comments here. *********** My mother doesn’t have Facebook. It’s an admirable quality. She’s aware of its social gravitas and basic functionality, but she’d sooner frame a photo than tag it. That’s the kind of person she …
Apr
16
This is how you do a big box ad. To promote their smart home solutions for urban dwellers in small spaces, IKEA designed their smallest “store” ever: a pixel-by-pixel display ad that uses mouse-over window shopping & a direct push to e-commerce. It’s really fucking cool. It works because people love to visually browse through …
Apr
12
Apr
10
And does it make any sense? Not really. Apparently there’s a campfire in the first one. I think it looks like a medieval cannon. Whatevs. What’s the connection with “Defender” exactly? I can’t figure it out. Blah blah nature blah blah. Meanwhile, Land Rovers are, in reality, expertly tuned enviro-terrorist monster machines. Not that I care.
Apr
09
Actually, I quite like Stella. But this is funny. I know the high-flutin’ positioning has always been part and parcel of their premium brand, but the no-frills approach will always win out with men. We simple. Like brew. Hate douchebaggery. Newcastle got it right.
Apr
04
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * The following post was originally produced for the FUSE Marketing Group blog. You can view the original + comments here. * * * * * * …
Apr
03
Especially the fructose puss octo-doctor. Seriously, how funny was that? This IS the best digital campaign in (the Canadian) market right now. Wanna know why? Any guesses? Because it’s TV. Yes, you’re watching it on YouTube and they ask you to lift your finger so they can check off the “engagement” and “interactive” check boxes …