The following is an excerpt from a piece I wrote for the Canadian Marketing Association Blog. You can read the full article + comments here. * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * …
Category Archive: Rants
Nov
18
7 Things You Do On Facebook That I Laugh At
Full disclosure: a) I’ve done some of these things b) If everyone else stopped doing them, I’d enjoy Facebook way less c) I think Taylor Swift is hot 1. Adding “gym” to your Activities. This is a very male-skewed offense. We’ve always been known to practice “peacocking” in the hopes of vainly impressing the chiquitas on our news …
Oct
31
Hermain Cain might ACTUALLY be the next president
Remember that seemingly parodic Herman Cain ad I posted last week? Yeah, well guess who’s laughing all the way to the bank… (via AdFreak) The Wall Street Journal Reports that Cain’s ad, featuring mustachioed campaign manager Mark Block, is credited with a massive surge of donations for the candidate. “Our donations online have shot up a lot since …
Oct
06
Apple is still alive
I’ll keep this quick, because there are about 8 kajillion ass-kissing Steve Jobs articles up right now and only a few are worth reading. My two cents: it sucks that he died, but Apple will continue to lead. They’ve transformed themselves into a monster of innovation with rabid fans worldwide and some of the smartest …
Oct
05
FUSE Blog Post – Creepin’ Candidates
The following is a piece I wrote for the FUSE Marketing Group blog. It’s reposted here for your viewing pleasure, and you can check out the original + comments here. ********** Not too long ago, I was a recent graduate hunting for a job. And when it came to networking advice, professors were always telling …
Oct
03
Safety In Numbers
Hatas gon’ hate. This is a fun ad, especially since it makes a light poke at the Buzzword Formerly Known As Crowdsourcing. It probably didn’t mean to be so poignant, but the message here speaks to a real disconnect: if you let the people play with your brand, they can’t blame you when it screws …
Sep
15
The Ad Commandments – Verse One
Is that Jesus? I never went to church. In other news, I’ve been compiling some little insight nuggets re: the ad industry. Think of them as high level, seemingly-inspirational-but-kind-of-too-ambiguous-to-mean-anything-to-anyone chunks of advice that I hope to one day give to supple young ad kids. Round one: The best idea always wins – even if it …
Aug
31
Google+ or bust
If you hate Google+ but love dry and slightly cynical articles about social media marketing, you will LOVE my new piece for the Canadian Marketing Associate Blog. In the piece, I question whether the early success of Google+ is an indicator of long term popularity, or just a flash in the pan. Check it out …
Aug
30
When to walk away
The ability to defend your work is a key skillset in this industry. No matter how brilliant an idea may be, it won’t always connect with everyone on the first try. Probably because it’s still raw and vulnerable and you’re a bit of an insecure, self deprecating writer-type who doesn’t have the balls to stand …
Aug
25
Tag me in this bong hit pic, k?
I would blow a seagull to get paid for this kind of research. The National Center on Addiction and Substance Abuse at Columbia University conducted a breakthrough phone survey of 1,037 teens to find out if SM usage led to an increased risk of having fun. (via) The 16th annual back-to-school study is large enough …