Aug
01
In really complicated outdoor execution news, here’s a wild setup for Jello Pudding (CP+B). Here’s how it works: the weird, homo-erectus looking dude on the board has an adjustable mouth that is moved up or down based on how many people, worldwide, make smiley face vs. sad face emoticons on Twitter. Wild. Too bad he’s …
May
08
Looks like Jack Black is just as annoying as a billboard as he is an actor. Agency: TEA, London, United Kingdom
Apr
27
Copy reads “May you stick together forever – congratulations” So, next time your creative director says juvenile word plays aren’t an option, just show them this and then wait for their apology. Agency: OgilvyAction, London, UK CD: Paul Garner AD: Giulia Pignone Copywriter: Grant Codron
Apr
25
Have you ever Googled “Mike Tyson quotes?”. If you haven’t, enjoy. Fuck Sheen and Gibson – they ain’t got pistachios on The Baddest Man On The Planet. And if you’re already well-versed in the world of a man who once said “I can sell out Madison Square Garden masturbating.”, then you’ll enjoy this pro-animal billboard that …
Feb
28
Giant Extravaganza Billboard 2.0 time! Lurking in the shadows of another newsworthy SoHo billboard, Gillette and agency BBDO have put a lot of time, money, and paint into this Jeter-iffic outdoor execution. (via I Believe In Adv) It is being repainted daily to reflect various stages of men’s grooming e.g., Jeter with rarely seen stubble, then with shave …
Feb
24
Very clever execution for Mad Magazine by Serviceplan (Munich), which spoofs of the popular Economist setup from a few years back. You’ve gotta love Mad’s authentic sense of self-deprecation and consistent branding after all these years….even if their magazine blows. Agency: Serviceplan, Munich, Germany CDs: Alex Schill, Henning Patzner, Ekki Frenkler ADs: Jan Kromka, Stefanie …
Feb
01
Those foreigners continue to show us up when it comes to shock value – this time with a graphic (albeit, out of season) road safety billboard in Russia. The copy reads: “This could be your body” Cooooooool. Russian kids must be really well adjusted having grown up with this kind of media exposure.
Sep
04
Before we take a look at this unique outdoor setup for Miller Lite (Draftfcb Chicago), which is terrific by the way, I want to discuss the puzzling social stigma attached to so-called ‘girly drinks’. You see, some of the adfreaks in blogland are criticizing the positioning (“Man up. Grab a Miller Lite.”) of this campaign. ‘Man up’ …
May
02
Why pander for loose change on the street when you could do so atop a massive street advertisement!? The agency folks at T3 devised a plot to raise awareness for poverty in Austin, Texas by hoisting a scraggly bum named Danny atop a highway billboard, where people are encouraged to text donate $10. The campaign …
Nov
26
From Saatchi & Saatchi in Indonesia, comes this nerve-wracking but very neat series of billboards for Panasonic. I thought you weren’t supposed to touch those wires…