Feb
10
The headline, sort of hidden, reads “Leave your problems behind”. Cool POV. I once entertained the thought of sky diving for about 180 seconds before snapping out of it. Agency: ageisobar, São Paulo, Brazil CD: Carlos Domingos AD: Cristiano Rodrigues Copywriter: Henrique Zirpoli
Jan
26
I want them. These are for Brazilian rubber producer Vipal, whose pro-environment recycling efforts are helping to fight the good fight against Lord Voldemort or whoever it is that’s responsible for our ecosystem’s inevitable decay. The line obviously got lost in translation here (“Without action, soon they’ll be the only ones.”), but what a beautiful …
Nov
14
An ad so good, it doesn’t need photoshop. What? You mean ad visuals are normally manipulated? Ah, shit! I knew it! It’s an okay idea but more importantly, they’re totally pulling a Wizard of Oz on us. They’re lifting the proverbial curtain and exposing us, the cladenstein ad masters, for what we truly are: visual …
Jul
26
And Coppertone sunscreen, of course. Should have opted for the barbed wire. I hope a shark eats him. Agency: Euro RSCG, São Paulo, Brazil CDs: Paulo Gomes, Marcelo Bresciani, Sidney Braz AD: Alexandre Tommasi Copywriter: Monica Zimmermann
May
27
Click the ads to enlarge and take a gander at the chart legends. Smart ideas and very eye opening numbers. Although someone on the archives pointed out that this isn’t exactly a new execution. Agency: Young & Rubicam, Brazil CCO: Rui Branquinho CDs: Flávio Casarotti, Sérgio Fonseca Copywriter: Laura Esteves AD: Daniel Salles
Feb
10
I really like this print series from Fischer+Fala! (São Paulo). The client is Projeto Arrastão, who apparently help kids in need or something (I’m too lazy to properly research Brazilian public interest organizations…use your imagination). Copy (quite likely butchered in translation) reads: “One day, someone’s problem might be your problem too” Agency: Fischer+Fala!, São Paulo, Brazil …
Jan
12
This ad is kind of like a really hot girl that you’re talking to at a party, and she seems nice enough and isn’t stupid by any means, but you still can’t find a way to truly care in the slightest about what she’s saying. But then she’s so hot that you don’t care about …
Oct
27
This is the best juicer campaign I’ve seen today. Hands down. Copy reads “Help a fruit turn into juice.” Now here’s my only argument: I get that becoming an exotically flavored condom or whatever that mysterious lemon thing in the toilet is (Seriously Brazil, what the fuck are you guys up to?) is a tough fate to …
Oct
21
Shoot The Shit – the non-agency who put up cool anti-smoking sidewalk poles- is out promoting healthy living again. Who knew those crazy Brazilians were such health nuts? Their concept: when finding time to workout can be next to impossible, why not take advantage of those times when you really have nothing else to do…like …