Jun
19
Good isn’t good enough It’s all too easy to get caught up in tired and overused positioning strategies. If you ask somebody what their brand’s unique selling point is, you’ll quite likely hear words like: friendly, responsible, professional, diverse, expert, etc. etc. blah blah blah Isn’t that obvious? Sure, those things certainly make you good …
Jun
02
Let’s think about hippy stoner musicians in shitty bands for a second. They don’t have record deals, live in their vans, and gladly take any opportunity to play a show – regardless (more or less) of pay or crowd size. So what do they do? They give away their music for free. They allow blogs …
Feb
15
It’s easy for marketers to get lost in the numbers. Revenue, overhead, ROI, profit margins, etc. etc. There’s no shortage of zeroes and decimal points. But how important are these dreaded digits? Numbers are a means to an end. They provide justification, clarity, and reasoning – but they don’t provide substance. Most people pay so …
Feb
02
The NFL just can’t be stopped. Their league generates over 6 billion dollars in annual revenue. They have created a marketing beast – just about everything they touch turns into gold; The NFL Network (their NFL-only TV cable channel) covers such events as the NFL Combine Workouts, where you can watch as the 4576th ranked …
Jan
18
The artistry of saying nothing much by using a whole bunch of words Do you ever read a piece of literature – be it magazine article, blog, book etc. – where one section is so overly-worded that you zone out and miss it? So you go back and try to read it again. Three minutes …
Jan
15
A lot of people make the assumption that big companies can prevent wild and creative thinking. The theory is that large corporations have rigorous standards, policies, and executives to accommodate – thus increasing the likelihood of your whacky idea getting slaughtered. Small business than, one would argue, have more marketing freedom, less restrictions, and provide …