Aug
15
As we create, we over-analyze. Nobody will spend as much time dissecting and critiquing your piece as you yourself will during the creative process. You WILL get caught up in your own web of ideation. Here’s my advice: Stop looking at your idea and start looking at your ad. Because ideas are perfect. They exist …
Sep
27
How good? So good that I’m having an incredibly difficult time summarizing her accolades in this puny introduction paragraph. She’s a fascinating speaker, award-winning creative, and accomplished author. And I had a chance to talk with her about writing and breaking into the industry. But back to Sally: In her second year of advertising, she …
Sep
13
To be frank, a lot of marketing books are tiresome. Just about every one has a great core idea and some excellent insight, but by page 100 I feel like there’s no point in reading any further. I get it already. The thoughts become reiterations and my eyes begin to glaze over the redundant paragraphs. That …
Aug
09
I visit a website. I see a banner ad at the top of the screen. But did I? Did I see it as the advertising guy, or did I naturally notice it as a web visitor? It’s the ultimate mind-screw if you work in marketing. Are you able to draw the line between your perceptions …
Jul
17
Big time spoiler alert. Are you ready? Inception is the most badass movie ever. Mind blowing and intelectually challenging, it’s really a feast for anyone that’s tired of mindless action and predictable plot lines. Inception is about this dude (Leonardo DiCaprio…so dreamy) who invades people’s dreams and steals their secrets, but for his last job he has …
May
10
There’s nothing I love more than sitting awkwardly amongst a group of peers as we take turns timidly spitting out horrendous ideas. Oh – hey! What about…..er…..nevermind….it’s stupid…..no, seriously, you’ll think it’s retarded…..I think I’m retarded…..this is awful. What was your one about the….the uhhhh…… anteater, was it, Chuck? That was interesting….. The truth is, …