Forgive me Marketing Jesus, for I have sinned. Over the last couple years, I have become overly consumed with the marketing & advertising world. I spend large chunks of time learning about trends, reading articles, and discussing work on this nerdy blog; I’ve become a boring asshole. There was a great post a few months ago …
Tag Archive: tips
Oct
23
Building the book
As a graduating ad student, I’ve been entirely consumed by one thing: my portfolio. Since I’ve decided to become a khaki-wearing creative monkey, the key to a successful job-hunt will be my book. Creative directors can sniff out hack-jobs after just a few glances at your work, so molding your portfolio into a work of art is …
Sep
13
Getting the juices flowing
To be frank, a lot of marketing books are tiresome. Just about every one has a great core idea and some excellent insight, but by page 100 I feel like there’s no point in reading any further. I get it already. The thoughts become reiterations and my eyes begin to glaze over the redundant paragraphs. That …
Jul
22
CMA Blog – Golden Rules of Blogging: Part 1 of 239
Here’s a new rant on blogging I did for the CMA (Canadian Marketing Association) Blog that was posted today. In it, I shatter the hopes and dreams of thousands of bloggers who think they are interesting. Sorry bout that, by the way. Now, I realize blogging about blogging is pretty much a level 36 on the geek …
Jun
22
Ask The Agency: Grip Ltd. – Breaking In
Here’s the thing – advertising is just so damn sexy. So sexy in fact, that breaking into the field can turn into a frantically crowded game of musical chairs. The industry landscape is lucrative and there just aren’t enough seats to go around. So how do you get ahead? How do you successfully throw aside …
Jun
15
Wicked web suggestions……..NAWWWWTT!!!!
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We’re all guilty of pointing out the obvious. Some of us do it more often than others. These people are called “annoying”. If you’re creating a website, these “annoying” people will inevitably supply you with the following insightful, helpful, and just goddamn innovative suggestions! This site should be: Clean No clutter Streamlined Easy to navigate Modern and …
Jun
07
Obvious and fool-proof PR solutions for BP
So, word on the street is that there’s a bunch of oil in some ocean. I personally don’t see what the big deal is – haven’t these hippies heard about swimming pools? That crummy Atlantic ocean (is this the right ocean? Do I care?) doesn’t even have a diving board. Although, at this point we could probably …
May
10
There’s a storm in my brain
There’s nothing I love more than sitting awkwardly amongst a group of peers as we take turns timidly spitting out horrendous ideas. Oh – hey! What about…..er…..nevermind….it’s stupid…..no, seriously, you’ll think it’s retarded…..I think I’m retarded…..this is awful. What was your one about the….the uhhhh…… anteater, was it, Chuck? That was interesting….. The truth is, …
Jan
19
Tiger Woods, Sex Scandal, Slap Chop, Attractive Keywords
Let me preface this post by admitting that I’m a web traffic whore. I constantly check how many people visit my site and usually cry alone in my room upon seeing the figures. So, I was perusing my Google Analytics page today (which tracks web traffic in excessive detail) and began looking at my most …