Especially the fructose puss octo-doctor. Seriously, how funny was that? This IS the best digital campaign in (the Canadian) market right now. Wanna know why? Any guesses? Because it’s TV. Yes, you’re watching it on YouTube and they ask you to lift your finger so they can check off the “engagement” and “interactive” check boxes …
Tag Archive: toronto
Apr
22
Crime Stoppers make stuff translucent
Some clever work from here in Hogtown – DDB put together this series for Crime Stoppers. Copy reads: “Your tips help expose criminals”. Trippy. Agency: DDB, Toronto, Canada CD: Todd Mackie, Denise Rossetto Copywriter: Daniel Bonder AD: Yusong Zhang
Mar
18
Cops are funny
Keeping with Wednesday’s theme of bloodiness, here’s a stellar print series from DDB in Toronto promoting the 15th Annual Chief Of Police Dinner. It’d be pretty friggin cool if they used these as actual plating setups at the event. That would for sure win you some big points on The Next Iron Chef. Agency: DDB, Toronto, Canada …
Feb
16
Watchya lookin’ at?
Probably the most powerful spot being aired in Canada right now – here’s some sobering work from Toronto’s Agency59 for Amnesty International. Agency: Agency59, Toronto, Canada CD: Brian Howlett AD: Andrew Gillingham Copywriter: Brian Howlett
Jan
15
Penetrating the Birthday Market
Here’s a little diddy that advertising people have been creaming themselves over. Toronto agency John St. put together a faux case study examining their latest triumph: a high-engagement birthday experience for 8 year old Chelsea Badano. It’s a great parody that fellow marketing dorks will surely eat up. I sometimes wonder about these little side …
Oct
02
Models love coke
The whole ‘straw’ thing isn’t the newest trick in the hat, but this is still a very effective setup from MacLaren McCann in T.O. Those models better be careful….if they keep sipping on that Coke they’ll lose their day jobs. Agency: MacLaren McCann, Toronto CD: Sean Davison AD: Robert Kingston Copywriters: Wade Hesson, Nancy Crimi
Mar
20
Chop chop
I always like to showcase great work from Canadian agencies when I stumble across it. This a cool ambient piece for a karate school in Toronto – done by Extreme Group out in t-dot. They also did an amazing anti-smoking campaign for Nova Scotia Health Promotion & Protection (see below). It featured the guys from …
Mar
02
TAOM – The Art Of Marketing 2010: Takeaways and thoughts
Today, I had the great pleasure of attending the Art of Marketing conference in Toronto. This was the place to be for marketing nuts, with presentations from highly respected gurus and specialists like Seth Godin and Dan Heath. After a long day of driving (and no sleep), I scrambled back to my blog/twitter and began …