Apr
12
Here’s a new post I wrote for the FUSE Marketing Group Blog. As per usual, I will be posting a tantalizing snippet here before ruthlessly forcing you to go to the FUSE site to read the rest, because that’s how I roll. If you had to personify the marketing industry, it’d be an impulsive 9-year …
Mar
30
Here’s a snippet from a post I wrote for the FUSE Marketing Blog. It’s all about the emerging topic of “gamification” (keep your vomit bags at the ready, folks). Is this a trend worth watching, or just another regurgitated concept with a new coat of paint? *********** I’m sure you’re familiar with the old proverb …
Oct
19
Look out social media and engagement, there’s a new bandwagon gaining steam. It’s the number 69 car…goes by the name Augmented Reality, and it’s the hottest rookie in the league. The Macmillan Dictionary defines augmented reality as “The technology of combining real word images, video, etc. with computer-generated information and/or imagery” I call it: shit that uses barcodes …
Oct
04
I just read an opinion article in Strategy Magazine, written by a CEO of a little Canadian shop. It was about the significant changes that he had implemented within his agency after studying a comprehensive report on client-agency relationships. He had extracted, so he explained, the 5 key findings that best expressed what changes are required to …
Aug
22
Foursquare, Gowalla, Shopkick, Facebook Places, Twitter Location. These formerly abstract jibber jabber words have become part of our ever evolving social media lexicon. Today’s show is brought to you by the letter G – for ‘Geolocation’. And sponsored by the number 32 – which is about how hot this trend is on a scale of …
Feb
16
As a young adult and member of the first true internet generation, I’m guilty of being a little skeptical when marketers discuss online trends. It’s out of touch and not accurate, but sometimes I find myself doubting the abilities of senior marketing professionals to understand the medium that my peers and I grew up with. …