I’m all about breaking down the fourth wall. It doesn’t happen very often in advertising, but this one pulls it off. It’s brilliant. Think about it – by adding a little extra scene that nods to their smash Superbowl spot from last year, Volkswagen has immobilized the threat of not living up to the hype …
Tag Archive: volkswagen
Jan
27
Bad To The Bones
The following post was written for the FUSE Marketing Blog. You can view + comment on the original over here. * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * …
Oct
26
One bad apple….
Line reads, “A bad part affects the entire system. Volkswagen original parts” Agency: AlmapBBDO, Sao Paulo, Brazil ECD: Marcello Serpa CD: Luiz Sanches AD: Bruno Prosperi Copywriter: Renato Simoes
Jun
09
Corporate neon colour orgy
Volkswagen is looking to hire some intellimagent whipper snappers and they’re doing it by creating vomity powerpoint parodies. We’re looking at some fucking serious art direction here. Senior level stuff. Unreal. Agency: Ogilvy Cape Town, South Africa CD: Chris Gotz AD: Prabashan Gopalakrishnan Pather Copywriter: Sanjiv Mistry
May
25
You won’t get dessert until you eat your ad
Here’s a South African print piece from Volkswagen that you can eat. [insert insensitive world hunger joke here] Cmon now, just because you can make edible print ads doesn’t make it a good idea. Wonder where this ranks on the ol’ “consumer engagement” scale. Not too shabby, except for the fact that they’ll have to …
Nov
26
Das Masters
I watched a great presentation by a couple buddies in my PR course today. They did an analysis of Volswagen – the German super-brand with an essentially unblemished reputation. How good are they? Well, they managed to slip that whole Hitler thing under the rug, overcame a weird sex scandal, and continue to rank amongst the …
Nov
28
Das Hippie
Here’s an interesting campaign from DDB Stockholm in Sweden for equally foreign superstar Volkswagen – an initiative they call “The Fun Theory”. In a shocking turn of events, a company has chosen to focus their marketing efforts on something other than their product. Take out your notepad, kiddies. This socially focused effort is all about …