Tag Archive: VW

Jan
27

Bad To The Bones

at-at-dog-bones-mello

The following post was written for the FUSE Marketing Blog. You can view + comment on the original over here. * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * …

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Feb
09

Superboxl XLV Ads: Aftermath & Apologies

Lots of post-mortem news to discuss after Sunday’s Super Bowl spots… USA Today readers = complete ass donkeys Almost 300 readers from Califronia and Virginia were polled by USA Today to figure out the fan favourite Super Bowl ads. The result? Absolute redonkulousness. Their laughable “Ad Meter” currently lists a two-way tie for first place …

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Jun
20

Volkswagen hippies still know how to have fun

Several months ago, Volkswagen launched a progressive experiential campaign called The Fun Theory. Now, they’ve continued with a few similar stunts as part of their new Driven By Fun/Fast Lane effort. I said it then and I’ll say it again – this is where advertising is going. I’d call it essence marketing – the art …

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