Looks like Cravendale milk is so goddamn delicious that felines actually grow opposable thumbs in order to get a taste. This is the kind of thing I have wet nightmares about. I’m mildly allergic to kitty dander and my eyes get a little swampy if I’m around them for too long. It’s not a great …
Tag Archive: wieden kennedy
Nov
03
Aug
08
Fabio brought the heat
Clickz has extrapolated some of the key results from Wieden + Kennedy’s latest Old Spice effort, which featured Fabio and the second installment of real-time video responses. How’d it go? Pretty damn good: A total of 169 unique videos, which attracted over 22 million views in their first seven days of exposure. (That’s fewer than …
Jun
25
Cannes 2011 – Mustafa plays dress up
Well, the ad industry’s official circle jerk – Cannes – is wrapping up and there’s been a lot of cool (and not so cool) work coming out of the festival. I’ll be rounding up the gold nuggets and showcasing them here over the next few days. Here’s some rare Mustafa-centric print work from W+K. Mr …
Apr
21
Isaiah 2.0?
Old Spice and agency W+K have unleashed their latest creation upon us: a white Isaiah Mustafa. Seriously. It’s the exact same format and humour of the brilliant “Man your man could smell like” campaign, except everyone’s favourite spokesperson has been swapped for a crocodile-repellent man in a white tux. It’s a solid spot but I’m …
Feb
19
Newest Old Spice spot is a bit better
Mustafa is out in full force again. Still recovering from his not-so-triumphant return, W+K have rolled out the newest Old Spice spot for their “Komodo” body wash. I have to admit, this one’s pretty funny. Much better than the last effort. Please, Wieden+Kennedy, be careful with this thing. Don’t be afraid to ride off into …
Feb
08
New Old Spice spot: Mustafa jumps the shark
Well, we all knew the proverbial gravy train would run out of steam sooner or later. Super agency Wieden + Kennedy has released its newest entry into the uber-popular Old Spice campaign. The result? A somewhat weak follow-up to one of the greatest advertising campaigns in recent history. In and of itself, this isn’t a …
Jan
31
New Honda spot looks pretty, makes me want to take acid
Time for some eye candy…. The animated love child of agency Wieden + Kennedy and production co. Nexus, this 60s is an abstract rendition of the mysterious journey called life (which, obviously, is conquered by purchasing a Honda Jazz). There’s something to be said for producing something so visually stunning that I can’t pay attention …
Oct
28
What should I do?
First it was Tiger, and now Nike is providing Lebron James with a vehicle for image rehabilitation. Whether that vehicle has been crashed into a large brick wall before bursting into a fiery explosion…well, that’s for you to decide after watching the spot below. I think it’s an incredible piece. I realize hating Lebron is …
Jul
28
Old Spice Sales up 107%
Adweek has released some of the very tasty numbers that resulted from Wieden + Kennedy’s brilliant TV spots and recent social media blitz for Old Spice. Looks like the masters at W+K have done it again: YouTube response videos combined for over 40 million views YouTube channel now at over 94 million views total and more …
Jul
12
Old Spice continues to turn heads
Every single time I’m in a room with friends (who aren’t even advertising dorks) and the Old Spice “Man” commercials come on (see video), someone inevitably gets all excited, tells everyone to shut up, and then each person in the room watches with keen interest. Then they laugh and say something like “those are the …